What we want to achive
PVA mission is:
- developing partnership, involving the spirit industry, different organizations and institutions to promote a responsible attitude towards alcohol consumption
- representing Polish vodka on the domestic and international arena and promoting worldwide values related to Polish vodka, its history and tradition
Mission indicates two main directions of PVA activities. On their basis, the organization identified six crucial objectives, in the frames of which all PVA actions will be undertaken:
- Building awareness of socially responsible measures towards retailing and consumption of spirit products
- Proactive representation of the spirit industry in Poland and on the international arena
- Strengthening the public awareness of the high quality of Polish spirit products
- Protecting the integrity and image of Polish vodka worldwide
- Cooperating with different organizations to support the history and tradition of the Polish spirit industry
- Supporting export activities to further enhance the position of Polish vodka worldwide