Social responsibility

One of the very important tasks of the Polish Vodka Association is to actively promote responsible approach towards alcohol trade and consumption. Therefore, PVA has made it a top priority to educate the society about the influence of alcohol on human body as well as the consequences of alcohol consumption and warn against situations in which drinking even small amounts of alcohol can pose a danger to human health and life.

PVA's Social Responsibility initiatives will take the form of educational programmes and social campaigns targeted not only at potential alcohol consumers (with special emphasis on young people), but also at organizations which have an impact on shaping social conduct. Another important element of PVA's activities will include encouraging producers, wholesalers and marketers to sell and distribute alcohol in a responsible manner. PVA's main goal is to create the industry's ethical code, which will lay down the spirits market principles with respect to social interests.